Save Our Souls
Series of cartoons, 2001

After original drawings by Hermann de Vries, these comics confront violence in the private sphere around 1870 with contemporary language in its most basic form: acronyms.

 

Cabinet, Immaterial Incorporated, New York, # 3, summer 2001 (Revolution)

 

HERBERT MARCUSE, ON ACRONYMS

Note on abridgement. NATO, SEATO, UN, AFL-CIO, AEC, but also USSR, DDR, etc. Most of these abbreviations are perfectly reasonable and justified by the length of the unabbreviated designata. However, one might venture to see in some of them a "cunning of Reason"-the abbreviation may help to repress undesired questions. NATO does not suggest what North Atlantic Treaty Organization says, namely, a treaty among the nations on the North-Atlantic-in which case one might ask questions about the membership of Greece and Turkey. USSR abbreviates Socialism and Soviet; DDR: democratic. UN dispenses with undue emphasis on "united"; SEATO with those Southeast-Asian countries which do not belong to it. AFL-CIO entombs the radical political differences which once separated the two organizations, and AEC is just one administrative agency among others. The abbreviations denote that and only that which is institutionalized in such a way that the transcending connotation is cut off. The meaning is fixed, doctored, loaded. Once it has become an official vocable, constantly repeated in general usage, "sanctioned" by the intellectuals, it has lost all cognitive value and serves merely for recognition of an unquestionable fact.

This style is of overwhelming concreteness. The "thing identified with its function" is more real than the thing distinguished from its function and the linguistic expression of this identification (in the functional noun, and in the many forms of syntactical abridgement) creates a basic vocabulary and syntax which stand in the way of differentiation, separation, and distinction. This language, which constantly imposes images, militates against the development and expression of concepts. In its immediacy and directness it impedes conceptual thinking; thus, it impedes thinking.

 

Excerpted from One-Dimensional Man (Boston: Beacon Press, 1964), p. 94

Quoted by Cabinet Magazine, # 3, Summer 2001